Find out why new business can be so hard to get and how ramp up growth...

Let serious buyers self-educate, trust you, and close faster than your rivals.

Built on ten years of research and testing, the salesXchange System can transform your sales and client acquisition — either through our step-by-step course, or by letting our team build it for you.  No funnels. No cold outreach. No Martech bloat. Just a proven way to engage your entire market.

Most CEOs think they have a sales problem. But the truth is, the entire system is broken — and your business can’t afford to keep blaming sales for a strategy that no longer works.

You might not want to do the course yourself — but your business needs this system if you’re serious about winning your market.

 
For CEOs, Founders, and GTM Teams in B2B Tech, SaaS, and Professional Services.
Join salesXchange Academy

We're all-in!

“I’ve spent 25 years funding sales teams; this is the first framework that shows me how to broadcast at a TAM-scale level without burning cash. We’re all-in.”
— CEO, UK SaaS Vendor (£20 m ARR)

Just Do It...

“My CEO said the course finally explains a growth model that’s not SVP-candyfloss. I’ve been told to buy a licence for myself, so we're both on the same page.”
- Head of Operations

Google is not Indexing Your AI Content!

With so many businesses pinning their hopes on AI, from generating content to SEO, to email scrape and spam, this notification sets everyone straight. Google will not index your content if you've used AI to create or enhance your documents or posts. Google's AI is not allowing your AI. An interesting situation.

🚨 STOP PRESS:

Google Is Now Penalising AI-Written Content

In June 2025, Google began de-indexing what it calls “low-value” or AI-generated content. Their own AI even admitted it.

So now Google decides what’s worth seeing — and what gets buried. If your marketing team is still relying on SEO or AI content, your visibility may already be gone.

What’s the alternative? Reach your entire addressable market — directly. No Google. No ad budget. No algorithm games.

â–¶ Watch the Full Strategy

You were convinced to implement PPC and automation. 

But no one told you it only worked for B2Cs!  Your sales tanked, forcing you to keep cold calling. 
  •  You’ve poured money into Martech, PPC, and consultants, and yet... your pipeline still feels fragile.
  • Sales and marketing are still not aligned, no matter how many meetings, reports, or resets you run.
  • And let’s be honest,  how many times have you heard, “we just need more leads”! But deep down, you know that’s not the real problem.
  • You’ve been promised an ROI from every Martech platform out there, but no one’s ever delivered a system that actually works, end to end?

You’re not alone. 
You haven’t failed. 
It was the strategy that was wrong. 

And the salesXchange System fixes that — whether you learn it yourself or have us implement it for you.

Here to help - 0800 970 9751

Call us for advice or to chat about your Go-To-Market strategy.

Redesigning B2B Engagement

Traditional marketing strategies don’t work for B2Bs because they were built for consumers. They rely on emotion, impulse, and click-to-buy behaviours that simply don’t exist in B2B.

You and I both know, B2B decision-makers want to stay anonymous.  They prefer to self-educate, self-serve, and fully understand the value, before they ever speak to someone.  Exactly the same as you and I.

That’s why your Go-To-Market strategy needs a reset.  It’s not about spending more.  It’s about realigning how you show up, in a way that matches how B2B buyers actually behave.

And the best part?  It only takes a strategic adjustment, not a massive budget, and you can choose to learn it yourself or let us handle the rollout for you.

Change your GTM Strategy Now

Strategy + Systems = Real Growth

Obtaining investment or drastically expanding the sales team are not the only ways to stimulate growth.  Whether you implement it yourself or have our team do it for you, applying our strategies, methodologies, and repeatable framework will deliver the results you’ve been hoping for over the past decades.

Our Roadmap Will Guide Your B2B to Success

#1 Reach Your Whole Market,
Every Single Week

Stop pestering two per-cent of prospects and start showing up for the other ninety-eight. The TAM Engagement System drops fresh, high-value content in front of every right-fit account on a seven-day rhythm—no cold calls, no paid ads—so you’re the familiar face when funding or urgency kicks in.

#2 Buyers Come to You Already Sold
on the “Why”

By letting people binge videos, live streams and podcast clips with zero gates, you give execs the freedom to self-educate, size their ROI and stay anonymous until they’re genuinely ready. When they finally hit “Book a Call,” the budget, timeline and internal backing are already locked.

#3 Train the Whole GTM Team in Days,
Not Quarters

The Academy’s bite-size modules, checklists and “copy-this” templates let Marketing, Sales, and RevOps learn—and implement the same playbook before next month’s board meeting. Shared language kills finger-pointing, and the first velocity uptick usually shows up before the training calendar even ends.

#4 Swap Martech Bloat for One Repeatable Media Flywheel

Ditch the dusty lead-scoring software, the over-priced sequencer and that “pipeline accelerator” nobody logs into. A streamlined stack—cameras, mics, and lights, with scheduling that powers Social-444 posting, podcast syndication and micro-video clips. Less tech to wrangle, fewer invoices to approve, more budget for growth levers that matter.

#5 Forecasts You Can Defend in Any Boardroom

Engagement time-stamps, repeat viewers and channel-level intent signals surface the accounts most likely to buy next, not “someday.” Your forecast moves from gut-feel to evidence-based, so end-of-quarter panic turns into level-headed execution—and you walk into the board review carrying facts, not excuses.

#6 Leapfrog Competitors While They’re Still Debating MQLs

While rivals tweak email subject lines and haggle over SQL definitions, you’re monopolising attention across LinkedIn, Spotify, YouTube and live events. Consistent visibility builds know-like-trust long before a deal cycle officially starts, letting you set the purchase criteria—and price—before anyone else even shows up.

Learn. Execute. Grow.

Invest in Your B2Bs Future.

START NOW

The B2B TAM Strategy Course

The B2B TAM Strategy Course is a complete, step-by-step system to align your entire GTM strategy. Prefer not to take the course yourself? Our team can implement the salesXchange System for you.

What's Included:

  • The TAM Strategy Course: 20 Modules, 30+ hrs of video, 170 Bite-Sized  Lessons, Quizzes, and a Completion Certificate  
  • TAM Strategy Downloads: 80+ Checklists, infographics, calculators, project plans slide decks, and course notes
  • The Business Technology Handbook:  Decades of B2B real-world experience, consolidated into a 260-page book 
  • The B2B Marketing Reset Playbook:  29 Blueprints, Plug-and-play models, and alignment tools. A real-world execution plan 
  • Launch Project Strategy:  A step-by-step strategy, designed to avoid common pitfalls. Covering: Budget allocation, Time management, Milestone planning, Risk minimisation, Team rollout, and Roadshows 

What's Inside That Changes Old Way Thinking?

Your tutor and host, Nigel Maine, will expertly guide you through each module and lesson. Or, if you prefer, he and his team can execute the salesXchange System for your business — ensuring you reap the benefits without personally completing every module.

Introduction – The B2B Strategy Lab 
  • 1 Module • 7 Videos
  • Fast, CEO-level tour of the whole program—see every moving part first.
  • 90-day roll-out map so you know exactly where to plug each module.
  • Decide who else (Ops, Rev, Marketing) should enrol before you click “Next”.
Section 01 – Open-Access Engagement
  • 3 modules · 29 videos · 3 quizzes
  • Turn your website + SEO + GA4 into a self-serve demand hub buyers love.
  • Switch on real-time dashboards for intent data your board will trust.
  • Quick technical tweaks that lift organic enquiries—often within the first week.
Section 02 – Educational Content
  • 6 modules · 51 videos · 5 quizzes
  • Build authority assets: articles, images, video, podcasts, live shows.
  • AI accelerators draft; your experts polish—scale output without extra headcount.
  • Track what resonates with content analytics so every next piece lands harder.
Section 03 – Constant Exposure 
  • 2 modules · 18 videos · 2 quizzes
  • Master The System: psychology, repetition & tech stack that keeps you visible.
  • Deploy the Social-444 flywheel—evergreen LinkedIn ads your TAM sees without feeling chased.
  • Align tech, messaging and cadence so reach climbs while cost per touch falls.
Section 04 – TAM Outreach @ Scale
  • 2 modules · 18 videos · 2 quizzes
  • Pin-point every right-fit account with TAM | SAM | SOM precision.
  • Sync CRM + LinkedIn for weekly touches that feel helpful, not spammy.
  • Run roadshows that spin one event into months of pipeline and trust.
Section 05 – Production & Project Ops
  • 2 modules · 18 videos · 2 quizzes
  • Stand up an in-house Production Department—roles, hiring, HR playbook.
  • One agile board runs web, video, podcast & social projects end-to-end.
  • Know the true cost of acquisition and forecast capacity with confidence.
Section 06 – Sales Framework & Value
  • 4 modules · 30 videos · 4 quizzes
  • Present on camera like a pro—webinars, demos, panels, live shows.
  • Trust-first remote-selling skills that mirror how modern execs buy.
  • Leverage syndicates & partnerships to amplify reach and close bigger deals faster.

The Full Curriculum: Sections, Modules & Lessons

  • Section 01 – Open Access Engagement
  • Section 02 – Educational Content
  • Section 03 – Constant Exposure
  • Section 04 – TAM Outreach @ Scale
  • Section 05 – The Production Team
  • Section 06 – Sales Framework & Value
  • Websites as a Dynamic Business Asset
  • Design & Configuration Best Practice
  • The Content Stack – Guiding Prospects to Action
  • Strategic Website Alignment
  • Technical Website Enhancements
  • Content Presentation & Engagement
  • Google Tools for Better Insights
  • Schema Structured Data & Video Hosting
  • Website Security & Navigation Essentials
  • Improving Visibility – FAQs & About Us Pages
  • SEO – Its Role & B2B Success
  • Measuring Business Growth Through SEO
  • Comparing SEO & PPC for Business Growth
  • Building User Engagement Through SEO
  • Optimising Your Content with Schema
  • Content Silos for Topical Authority
  • Google Local Business
  • Technical SEO Essentials
  • Understanding Google’s E-E-A-T
  • SEO-Friendly Content
  • Tag Manager for Analytics & Analysis
  • Exploiting GA4 to Drive New Business
  • Evaluating Social Media Effectiveness Using GA4
  • Geographic Traffic Insights
  • Identifying BOTs and Analytics Comparisons
  • Landing Pages, Social Media & Backlinks
  • Metadata Tagging in CMS
  • Setting Up Tag Manager for Advanced Metrics
  • Simplified Google Studio Dashboards
  • Content to Connect with Prospects
  • Who Should Be Writing to Whom?
  • Content Categories for Your Benefit
  • Understanding Learning Types
  • Copywriting for B2Bs
  • Diverse Content Types
  • Writing for Self-Educating Prospects
  • Understanding B2B SEO
  • Supplemental Content Strategies
  • Content Engagement Analytics
  • The Power of Photos, Graphics & Visuals
  • The Importance of Good Graphic Design
  • Mastering Colour Palettes
  • Creating Authentic Stock Photos Within Your Office
  • A.I. vs Real People
  • Seven Must-Have Images for Your Articles
  • Capturing Your Team in Action
  • Branding in Every Image
  • Creating Impactful Infographics
  • Using Images Whenever Possible
  • Using AI for New Business Development
  • How B2B Selling Has Changed
  • Engagement at Scale
  • The Live Show Plan
  • Creating Your Creator Studio
  • Mastering Live Streaming Technology
  • Perfecting Presentation Skills
  • Engaging Your TAM with Live Streaming
  • The Psychology of Engagement in Live Streaming
  • Expanding Your Influence Through Live Streaming
  • Scaling Your Business Through Live Streaming
  • Making Video Part of Your Strategy
  • Planning Your Video Content Strategy
  • Branding in Video Production
  • Video Editing Techniques
  • Filming Techniques & Applications
  • Taking a Professional Approach
  • Video Resources
  • AI-Generated Video
  • Hosting Video
  • Overview of Technology
  • The Strategic Value of B2B Podcasting
  • Concept Development for Effective Podcasts
  • Content Planning for B2B Podcasts
  • Selecting the Right Equipment
  • Creating a Professional Recording Environment
  • Recording Techniques and Best Practices
  • Editing and Sound Design
  • Publishing Your Podcast
  • Promotion & Marketing
  • Evaluating Performance & Continuous Improvement
  • Introduction to The System
  • Understanding Buyer Behaviour
  • The Psychology of Engagement
  • Building Repetition
  • Engaging Buyers at Scale
  • Crafting High-Impact Content
  • Amplifying Reach Through Engagement
  • Aligning Technology to Engagement
  • Overcoming Traditional Challenges
  • Comparing The Past
  • Consistent Repetition
  • Advert Types
  • Advert Creation
  • Planning Social 444
  • Social Media Management
  • Auto-Posting Strategies
  • Understanding Google Rules
  • Social Advocacy & Live Engagement
  • Introduction to TAM-SAM-SOM
  • Identifying Your TAM
  • Focusing on Your SAM
  • Refining Your SOM
  • Business Turnover vs Employee Size
  • Exploring AI Tools for B2B Marketing
  • CRM Integration
  • Email Engagement Strategies
  • LinkedIn Paid Advertising
  • TAM Outreach Strategy
  • The Strategic Power of Live Roadshows
  • Crafting a High-Impact Event Agenda
  • Maximising Content Creation from Live Roadshows
  • Building Relationships Through Roadshows
  • Designing Effective Event Branding
  • Managing Logistics for Seamless Execution
  • Promoting Your Roadshow for Maximum Impact
  • Measuring Roadshow Success & ROI
  • Why B2B Needs a New Business Production Department
  • Structuring & Hiring for the Production Department
  • Integrating Production with Sales & Marketing
  • The Role of Talent Acquisition & HR in Digital Growth
  • Training & Upskilling Teams for Digital Selling Success
  • Overcoming Resistance to the Production-Led Model
  • Finalising the Talent & HR Framework
  • The True Cost of Business Development
  • Replacing Your Old Model
  • Introduction to Digital Selling Project Management
  • Structuring TAM Strategy Project Management
  • Website as a Digital Selling Platform
  • Video Production Execution Plan
  • Podcast Production – Workflow for Success
  • Implementing Social 444
  • Live Streaming Implementation
  • TAM, SAM, SOM – Strategic Market Focus Execution
  • CEO & Leadership Overview – What Success Looks Like
  • Presenting Like a Pro
  • The Presenter’s Mindset
  • Speaking to the Lens & Mastering Camera Presence
  • Framing, Lighting & Sound for Video
  • Developing Your Authentic Hosting Persona
  • Live Show Hosting Mastery
  • Mastering Guest Interviews
  • The Art of Moderating Panels & Group Shows
  • Studio Rehearsals & Self-Coaching for Live Shows
  • Authenticity & Handling Mistakes in Public Speaking
  • Your Studio Host Toolkit
  • Webinars vs Conversations
  • The Strategic Role of Webinars
  • The Power of the Value Stack in Webinars
  • Crafting the Perfect Webinar Script
  • Producing a Studio-Quality Webinar that Builds Trust
  • Automating & Distributing Webinars at Scale
  • Webinar Promotion Strategy – Be Proud of Your Pitch!
  • Guiding Buyers Through the Webinar and Beyond
  • Proving ROI: Metrics that Matter
  • Embedding Webinars into Your Sales Infrastructure
  • Sales & Customer Success
  • Creating a Sales Environment That Builds Trust
  • Mastering Your Technology for Seamless Selling
  • Owning the Screen – Body Language & Vocal Delivery
  • Delivering High-Impact Remote Sales Conversations
  • Making the Most of Your Professional Remote Studio
  • Building Connection & Listening Through the Lens
  • Follow-Up That Builds Trust
  • Building Confidence in Remote Selling
  • Building Syndicates & Partnerships for Growth

What We Do & How It Works

We provide a self-paced course that helps realign your entire GTM team — or, if you’d rather not tackle it alone, we offer full implementation services to execute the system for you.

Step 1

Simple Sign-up

Start with one person. Register instantly and get access, no complex onboarding or integrations required.

Get access now — it only takes a minute

Step 2

Self-Paced Course

Watch the lessons, download the assets, and move at your own pace. The strategy is clear, practical, and built to implement fast.

Explore the course modules

Step 3

Completion Certificate

Every user who completes the quizzes receives a salesXchange Certificate, proof they understand how to execute the strategy.

Get GTM Certified

Not your job to implement it, just to approve the shift

You just need to know it exists and why it matters. Whether you decide to learn it or let us implement it for you — that’s what this video explains.

Get the Full Course Details & Team Access Info

Your Transformation Journey Starts Here!

Why I had to build this course, and why it works!

I’m Nigel Maine, founder of SalesXchange. After decades in B2B tech and marketing, and experiencing firsthand how broken the system really is, I built this course to give CEOs a strategy that actually works. One that finally delivers.

Watch This Strategic Breakdown, Built for CEOs, Not Marketers

I'll Show You How to Scale Without Cold Outreach ...
Take Me To The Course
 

This course is built for B2B Go-To-Market teams—CEOs, Sales, Marketing, and Customer Success—who are serious about scaling without relying on cold calls, bloated tech stacks, or unpredictable funnels.

Whether you're a startup looking to build a repeatable sales engine, or an established business ready to realign and grow faster, this course delivers a complete transformation framework.

From digital selling and content strategy to live streaming, podcasting, and full TAM engagement, it’s everything your team needs to attract, engage, and convert your ideal market—at scale.

TAM stands for Total Addressable Market—every business that could potentially buy from you.

TAM Engagement is the strategy of consistently reaching and building trust with every qualified prospect in your market, every single week. No guesswork. No chasing leads.

Inside the course, you’ll learn how to identify your TAM, reach them with precision, and create a presence so powerful that buyers come to you—when they’re ready.

It’s the opposite of lead gen. And it’s what makes this strategy unstoppable.

That’s exactly why we built the course the way we did. Once you’ve evaluated the content yourself, simply instruct your C-Suite and GTM teams to complete it. Every lesson is structured, bite-size, and comes with built-in certification—so you’ll know exactly who’s completed what, and when. You don’t need to train them. We do.

Your job is to lead. Our job is to align your team around a strategy that works.

Early indicators—better engagement and warmer responses—show up in a few weeks. Major traction typically appears in months 3-6, when your market starts coming to you and chaos turns into predictable scale.

No additional tools are required to complete the course. Post-course, we show you how to replace an outdated MarTech stack with a lean, effective setup—usually a fraction of what you’re spending now.

Absolutely. My contact details are below and on the main site, or you can book directly into my diary.

No—one licence per person. Need more? Book a call and we’ll arrange a custom order and credentials for your team.

Rebuild Your GTM Strategy

Adopt this transformative learning platform as your internal mechanism for CPD — or work with us directly to implement the entire system for your C-Suite and GTM teams.

There are two ways to bring the salesXchange System into your business:

  • Learn it yourself through our on-demand course.
  • Or let us implement it for you through fractional leadership and done-for-you services.

Academy Pro - Solo Licence

ÂŁ1997

One seat, lifetime access

  • Lifetime access to all all modules
  • Exact playbooks we use at salesXchange
  • Downloadable tools and templates
  • Monthly live Q&A with the course author
  • Completion certificate for CDP records
BUY NOW

Academy Executive Plan

ÂŁ24,997

One licence + 20 Consulting days over 3 months

  • Everything in Academy Pro
  • 20 Day Interim CGO Rollout
  • Weekly video calls and workshops
  • Studio & remote rep kit blueprints
  • 1-1 Advice to support your growth
VIEW EXECUTIVE PLAN

Contact Me - I'm Here to Help

If you have questions or want to discuss this strategy for your GTM team? Call me on 0800 970 9751 or book a time in my diary to speak with me, (Nigel Maine) when it suits you.

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