Nigel Maine - Building the Future of B2B Digital Selling

Nigel’s journey began in the 1980s, selling cameras in both the UK and Australia. In 1984, he transitioned from retail to B2B sales, securing the most competitive sales ‘patches’ in London’s prestigious Mayfair. These early experiences in cold calling and high-value contract negotiations set the foundation for his deep understanding of sales and business development.

In the early 2000s, Nigel launched one of the first e-commerce sites for telecoms, pioneering self-serve, high-ticket B2B sales. This experience, combined with his background in technology and sales, inspired the creation of the B2B TAM Strategy – a comprehensive, scalable system for predictable new business generation.

• Sales: Systemising the sales process, managing national contracts, and achieving record-breaking sales.

• Marketing: Innovating open-source marketing consultancy, content creation, and scaling businesses.

• Business Process: Restructuring businesses for profitability, integrating technology for efficiency, and simplifying complex processes.

• Personal Milestones: Overcoming significant life challenges and using them as fuel for success.

With decades of hands-on experience building businesses and advising B2B leaders, Nigel moved fully into marketing in 2009, driven by a desire to redefine the way companies attract and engage their ideal clients. This transition led to the creation of SalesXchange, a platform for teaching businesses how to break free from the limitations of traditional demand generation.

Nigel’s journey has not been without challenges. Personal loss, business setbacks, and industry disruption have all played a role in shaping his approach. These experiences have fuelled his commitment to creating a scalable, reliable approach to digital selling that empowers businesses to take control of their markets.