Transform Your B2B Strategy
with Digital Selling:
The Only B2B Strategy You’ll Ever Need
If you're tired of chasing leads, struggling with unpredictable pipelines, and burning cash on underperforming tactics, this course is for you. It’s not just another marketing course – it’s a complete, repeatable system for transforming your entire approach to digital selling.
Why CEOs Choose This Course:
- Predictable Growth: Eliminate the frustration of inconsistent lead flows and create a reliable pipeline.
- Total Market Access: Reach your entire Total Addressable Market without relying on expensive, outdated methods like PPC and ABM
- Scalable Outreach: Build lasting relationships at scale, without the burnout of cold calling and endless follow-ups.
- Built for Decision Makers: Designed specifically for CEOs, CGOs, and commercial leaders who want to take control of their market.
- Outcome Focused: Drive measurable results, reduce costs, and dominate your market with a proven, repeatable system.
Master live streaming, video, and TAM outreach with the proven salesXchange approach.
The salesXchange Online Course is a comprehensive, 20 module programme designed to transform how B2B companies attract, engage, and convert their Total Addressable Market (TAM) without relying on outdated, high-cost lead generation tactics. This program provides a complete digital selling framework
Key Areas Covered:
- Advanced Prospecting Techniques: Leverage live streaming, podcasts, and video to engage your market at scale.
- Digital Selling Mastery: Replace cold calls and aggressive outbound tactics with educational content that builds trust and authority.
- Production-Driven Marketing: Learn to create professional-grade content that resonates with your audience, reduces acquisition costs, and drives long-term growth.
- TAM Strategy: Systematically capture your total market, from initial awareness to final purchase.
- Actionable Playbooks and Tools: Get access to checklists, templates, calculators, and scripts that simplify execution and reduce ramp-up time.
Course Curriculum
Introduction - The B2B Strategy Lab
Section 01 - Open Access Engagement
Section 02 - Educational Content
Section 03 - Constant Exposure
Section 04 - TAM Outreach @ Scale
Section 05 - The Production Team
Section 06 - Sales Framework & Value
Why Your Entire GTM Team Needs to Take This Course
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Shared Understanding of the Strategy – Unified approach to digital selling, eliminating silos and confusion.
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Rapid Team Alignment – Get fully up to speed in just one week of intensive learning or over 20 days at a more measured pace.
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Reduced Project Risk – Avoid costly failures with structured training that ensures alignment.
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Leadership Confidence – Know your team is ready to execute a proven strategy.
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Scalable Growth Without Excessive SaaS Costs – Reduce dependence on expensive marketing automation tools.
Plan for Professional Studio Setup - We've Got You Covered
After completing the course, you'll have the expertise to transform your sales and marketing operations, reaching more prospects than you thought possible, and when you're ready to fit out your studios, we'll be here to guide you.
We provide tailored recommendations for office and remote studio setups, drawing on our hands-on experience with professional-grade equipment. From cameras and lighting to streaming technology, we can arrange supply, delivery, and installation through some of the UK's most trusted technology vendors, including Creative Video Productions Ltd (CVP) and Wex Photo Video.
Finance Options
Leasing your studio equipment is a smart financial decision, spreading the cost over up to five years, unlike PPC or SaaS subscriptions. For this, we work closely with Johnson Reed Business Finance Ltd, a specialist in leasing camera, video, and streaming technology.
With our guidance, you'll be equipped to deliver high-impact live shows and video content that drives real business growth.
Your Call to Action
Reclaim control of your market. Transform your team into digital selling leaders and redefine
how you reach your Total Addressable Market.