Fractional CGO Service
20-Day Digital GTM Overhaul—planned, led and shipped inside 12 weeks
Accelerate Your Digital Digital-First GTM
You’ve poured millions into demand gen, martech and “best-practice” playbooks, yet pipeline wobbles, CAC creeps up and buyers still ghost your sales teamss.
What’s missing isn’t another tool or hire; it’s a co-ordinated, media-first GTM system and someone to wire it into the business at speed.
That’s exactly what the 20-Day Interim CGO delivers.
What Happens:
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Strategic Oversight – a blunt, board-level audit of sales, marketing, content, spend.
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Infrastructure Deep-Dive – site, CRM, video, podcast, live stream, articles. Gaps exposed.
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Custom Roll-Out – Social 444 cadence, TAM precision lists, live-show prep—mapped day-by-day.
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Hand-in-Hand Enablement – training, mentoring, Teams hotline until your crew owns every lever.
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Studio Build – office hub + remote-rep rigs specced, installed, camera-ready.
Think of it as a mission-ready growth office:
No hiring lag, no guesswork, zero overlap with the waste you’ve just surfaced in that 10-year marketing audit.
We teach your people to fish, stand beside them for the first casts, then hand back a self-sufficient, lower-cost, faster GTM machine.
Are you ready to outrun your market?
Book a 15-minute call and see how quickly we can flip the switch.
Book a Meeting Online| # | Phase | What Happens |
|---|---|---|
| 1 | Switch On (Day 0) |
CEO watches Strategy Lab; GTM team enrolled; Slack/Teams war-room opened. |
| 2 | Quick Wins (Week 1) |
Website copy & schema fixed, GA4 dashboards live—organic leads bump in days. |
| 3 | Delegate & Audit (Week 2) |
CMO, Ops, RevOps assigned modules; 10-year marketing audit exposes redundant tools. |
| 4 | Media Ignition (Weeks 3-4) |
Social-444 ads scheduled, live-show pilot streamed, production org-chart approved. |
| 5 | TAM in Motion (Month 2) |
Master TAM list built; LinkedIn audiences & CRM sequences reach every right-fit account weekly. |
| 6 | Studio Selling (Month 3) |
Office studio installed, remote-rep kits shipped; reps close deals on camera—travel spend drops. |
| 7 | Growth Locked (Q2) |
Webinars automated, road-show plan filed, martech savings ≥ 25 %; forecastable pipeline shown to board. |
🔍 20-Day Interim CGO Timeline (spans ≈ 12 weeks)
| Phase & Focus | Days Used | Key Activities | Deliverables / Milestones |
|---|---|---|---|
| 1. Mind-set & Map | 2 | Exec workshop on audit & targets · Team enrolled on Academy · Slack/Teams war-room | 90-day Gantt · Comms channel live |
| 2. Visibility Audit | 2 | Website/SEO/GA4 crawl · Martech review | Gap report · Tool-retirement list |
| 3. Foundations Fix | 4 | Copy & schema edits · GA4 dashboards · Lead-routing clean-up | Revamped site live · Board-ready dashboard |
| 4. Content & Social 444 | 4 | Workshop content with SMEs · Draft 120 evergreen ads · Scheduler loaded | 30-day cue sheet approved |
| 5. TAM Precision | 2 | Train Ops on TAM/SAM/SOM · Build audiences | Master TAM list · Outreach cadence live |
| 6. Production Department | 2 | Finalise org-chart & JDs · HR kickoff | Production charter · Hiring plan |
| 7. Studio Builds | 2 | Spec office studio · Remote-rep kits ordered | POs raised · Install date set |
| 8. Media Ignition | 3 | Rehearse & host first live show · Debrief · Road-show template | Show published · Road-show playbook |
| 9. Handover & Scale | 1 | KPI scorecard · Next-quarter roadmap · Q&A hotline schedule | Playbook bundle · 30-day review booked |
✅ Implementation Checklist
- People & Culture — Academy enrolment > 30 %; Production roles & hiring plan approved; CGO chat channel live.
- Platform & Data — Website fixes & schema deployed; GA4 / Looker dashboard tracking pipeline KPIs; redundant martech cancellations submitted.
- Demand & Outreach — 120 Social-444 creatives scheduled; TAM list data uploaded; first live show streamed & clipped.
- Studios & Gear — Office studio kit ordered & install date booked; remote-rep kits approved for shipping.
- Revenue & ROI — 10-year expense audit reconciled; cost-saving line-items ≥ 25 % of prior run-rate; forecast accuracy baseline set.
- Handover — Playbook bundle delivered; 30-day post-engagement review meeting on calendar.
Strategy
Expert strategic oversight and guidance for effective growth
Oversight
Direct, hands-on support for rapid, focused execution.
Scalability
Flexible, scalable support without the full-time commitment